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August 2013

Christian Writing: How Self-Publishing Allowed An Environmental Lawyer Became a Best-Selling Fiction Author Pt3

Self-publishing is upending the book industry. One woman's unlikely road to a hit novel.

When I saw this article, I could not escape how many correlaries it help for Christian Writing. Bottom line, do not give up as a Christian writer

Read Part 1 Here = Part 2 HERE– JMb (ed ) <><


How Self-Publishing Allowed An Environmental Lawyer Became a Best-Selling Fiction Author Pt3

By ALEXANDRA ALTER – Wall Street Journal Books http://goo.gl/MztwL

Christian Writing: Darcie Chan's Rise To Become A Best-Selling Self-Published Fiction Author

 

She noticed that a lot of popular e-books were priced at 99 cents, and immediately dropped her price from $2.99 to 99 cents. The cut would slash potential royalties—Amazon pays 35% royalties for books that cost less than $2.99, compared with 70% for books that cost $2.99 to $9.99. But sales picked up immediately. "I did that to encourage people to give it a chance," she says. "I saw it as an investment in my future as a writer." The strategy worked. Several reviewers on Amazon said they bought the book because it was 99 cents, then ended up liking it.

She checked her sales several times a day, obsessively refreshing her Amazon page. In the first month, it sold 100 copies. When Ms. Chan saw the sales figure, she danced in her kitchen with her husband and toddler.

"We were saying, 'Wow, this is really cool. What if you sell 1,000? That would be awesome,' " her husband recalls.

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Then, at the end of June, "The Mill River Recluse" got a mention on a site called Ereader News Today, which posts tips for Kindle readers. Over the next two days, it sold another 600 copies. Ms. Chan realized she might be able to drive sales herself. She spent about $1,000 on marketing, buying banner ads on websites and blogs devoted to Kindle readers and a promotional spot on goodreads.com, a book-recommendation site with more than six million members.

After learning that self-published authors can pay toRead More »Christian Writing: How Self-Publishing Allowed An Environmental Lawyer Became a Best-Selling Fiction Author Pt3

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